Privacy Policy – Taxis in Alton
Last updated: 23/04/2026
1. Introduction
This privacy policy explains how Taxis in Alton (“we”, “our”, “us”) collects, uses, and protects your personal data when you visit www.taxisinalton.co.uk or use our taxi, private hire, and airport transfer services in Alton, Hampshire and the surrounding areas.
We are committed to protecting your personal information and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions about how we handle your data, please contact us.
2. Who we are
Taxis in Alton
Alton, Hampshire, UK
Phone: 01420 551516
Email: info@tiptoptaxis.co.uk
We act as the data controller for all personal data we collect in connection with our taxi services and website.
3. What information we collect
We may collect the following personal data:
a) Identity & Contact Information
Name
Phone number
Email address
Home or business address (including addresses in and around Alton)
b) Booking Information
Pickup and drop-off points (e.g., Alton, nearby villages, airports)
Dates, times, and journey schedules
Flight numbers for airport transfers
Passenger numbers and luggage details
Accessibility or special requirements
c) Payment Information
Transaction details
Billing details
(We do not store full card numbers — these are processed securely by our payment provider.)
d) Website & Technical Data
IP address
Browser and device information
Pages visited, time spent, and referral sources
Cookies and analytics data
e) Communication Data
Emails, messages, and booking enquiries
Feedback and reviews
Call-back requests
4. How we collect your data
We collect personal data when:
You book a taxi in Alton or the surrounding areas
You contact us by phone, email, website form, or social media
You use our online booking system
You browse our website
A driver receives details needed to complete your journey
You provide information during airport transfer bookings
5. How we use your personal data
Your data is used to:
Provide taxi and airport transfer services across Alton and Hampshire
Confirm bookings and send driver/vehicle details
Process payments and issue receipts or invoices
Manage customer accounts
Respond to enquiries and customer support requests
Improve our services, website, and safety measures
Track airport arrivals and delays
Send marketing messages (only with your permission or where legally allowed)
We never sell your information.
6. Legal basis for processing
We process your data under one or more of the following:
Contract – to fulfil your booking or enquiry
Legitimate interests – efficient business operation, fraud prevention, service improvements
Legal obligation – licensing requirements, tax and accounting rules, safety regulations
Consent – for marketing communications and certain cookie types
You may withdraw consent at any time.
7. How we share your information
We may share your personal data with:
Drivers – to carry out your journey
Dispatch and booking software providers
Payment processors
Website hosting and IT support companies
Professional advisers – accountants, insurers, legal representatives
Local authorities – including licensing bodies in Hampshire, when required by law
HMRC or law enforcement, if legally compelled
All third parties must keep your data secure and use it only as instructed.
We do not transfer your information outside the UK unless suitable protections are in place.
8. Data retention
We keep personal data only as long as necessary:
Booking records – up to 6 years (required for accounting and licensing)
Invoices and payment info – 6 years
Customer account data – until account closure + a reasonable period
Enquiries – typically 6–24 months
Marketing data – until you unsubscribe or after a period of inactivity
9. Your rights under UK GDPR
You have the right to:
Access the data we hold about you
Request corrections to inaccurate information
Request deletion where appropriate
Restrict how your data is used
Object to processing based on legitimate interests
Object to marketing at any time
Request data portability
Withdraw consent
Complain to the Information Commissioner’s Office (ICO)
To exercise these rights, contact:
Email: info@tiptoptaxis.co.uk
Phone: 01420 579979
10. Cookies and tracking technologies
Our website uses cookies to:
Run essential site functions
Improve performance and loading speed
Analyse visitor behaviour and website usage
Support booking features
Provide a better user experience
You can disable cookies via your browser settings, but some features may not work correctly.
Third-party tools (e.g., analytics, booking widgets) may set their own cookies under their own privacy terms.
11. How we protect your data
We use strong security measures, including:
Restricted access to personal data
Secure systems, passwords, and encryption where applicable
Professional payment processing providers
Regular security reviews
Staff and driver data-protection awareness
While we take robust steps to protect your data, no system is completely secure. Contact us if you have concerns.
12. Children’s data
We may collect limited data for child passengers (e.g., school runs or booked family journeys), such as:
Name
Pickup/drop-off information
This is handled securely and only when necessary for the booking.
We do not market to children.
13. External website links
Our website may contain links to third-party websites. We are not responsible for their content or privacy practices. We recommend reviewing their policies directly.
14. Changes to this Privacy Policy
We may update this policy from time to time. Any updates will be published on this page with a new “Last updated” date. You should review this policy regularly.
15. Contact us
If you need to discuss this policy or your personal data:
Taxis in Alton
Alton, Hampshire, UK
Phone: 01420 551516
Email: info@tiptoptaxis.co.uk
Website: www.taxisinalton.co.uk